Amazon PPC & Listing Optimization
Your Amazon Ads Are Burning Margin. We'll Show You Exactly Where.
Free 7-point audit of your PPC campaigns and listings. You get a written report and a 30-minute call with a strategist. No cost, no contract, no pitch.
$140M+
Ad-attributed sales generated for a single brand
$6.68M
Amazon ad spend under management
4.75%
Blended ACoS held at scale
What It's Like to Work With Us
Cynthia, Mayil Manor
Most sellers don't have an ads problem. They have a structure problem.
Your ACoS is climbing. You’ve raised bids to hold rank, cut them to protect margin, and neither worked for long. The search term report has 900 rows you’ve never read. Half your budget is going to terms that will never convert, and you can’t tell which half.
That’s not a bidding issue. That’s campaign architecture, keyword segmentation, and listing conversion — three things that have to be fixed in order.
Running it yourself
- Adjusting bids at midnight after a full day
- ACoS creeping up 2–3 points a month
- Search term reports you never have time to mine
- One campaign structure across every ASIN, regardless of margin
- Listings written once at launch and never touched
- No idea which keywords are actually profitable
With NextGen Profit Lab
- Bids and placements reviewed on a fixed cadence
- Negative keyword discipline that stops junk spend
- Campaign structure built around each ASIN's contribution margin
- Listings rewritten against the terms that actually convert
- Weekly reporting you can read in five minutes
- Budget moved to winners, losers cut fast
What You Get — Free
A written report plus a 30-minute call. Yours to keep and act on, whether or not we ever work together.
Campaign Structure Review
Where your account architecture is leaking spend across match types and ad groups.
Wasted Spend Report
The exact search terms burning budget with zero conversions, ready to negate.
Keyword Opportunity Gap
High-intent terms your competitors rank for and you don't bid on.
Listing Conversion Audit
Title, bullets, backend terms, and image sequence scored against what your category converts on.
ACoS & TACoS Breakdown
Where your true advertising cost sits against contribution margin, not just revenue.
90-Day Priority Roadmap
What to fix first, second, third — sequenced by impact, not by what's easiest.
30-Minute Strategy Call
Walk through the report with a strategist. Ask anything. No pitch unless you ask for one.
Results We Can Defend Line by Line
Three accounts. Real numbers, with the context that makes them mean something.
Apparel & Accessories — $140M+ in Ad-Attributed Sales
Amazon PPC management · February 2022 – July 2024
A large apparel brand already past $100M in annual sales, but running high ACoS with inefficient campaign structure, heavy seasonal volatility, and ad budget spread across products regardless of margin contribution.
- Restructured Sponsored Ads architecture around product-level contribution margin
- Eliminated non-converting spend through systematic search term negation
- Reallocated budget toward top-converting ASINs and high-intent campaigns
- Built seasonal bid strategy against category demand curves and competitive pressure
30 months of continuous management, averaging roughly $223K per month in ad spend. We ran advertising for this brand — not the full P&L.
Clothing & Accessories — 13.17% ACoS Reduction in 90 Days
Amazon PPC management
High ACoS with stagnant growth. Competitive category, seasonal fluctuation, and advertising spend that wasn’t tied to which products actually earned margin.
- Rebuilt Sponsored Ads structure for efficiency
- Cut non-converting spend through keyword-level optimization
- Shifted budget to high-performing campaigns and top-converting products
- Applied seasonal and competitive insight to bid strategy
Personal Care Brand — 1.2x to 3.5x ROAS
Amazon marketplace growth
Account running at roughly 1.2x ROAS. Campaign structure was unsegmented, with heavy overlap between manual and automatic targeting bleeding spend across both.
- Rebuilt campaign architecture around ASIN-level contribution margin
- Isolated converting search terms into dedicated exact-match campaigns
- Applied systematic negation across auto and broad campaigns
- Rewrote listings against the retained keyword set
Different sizes, same method: fix the structure, cut what doesn’t convert, put budget behind margin. Your audit applies the same framework to your account.
In Their Words
They understood our brand better than we did. Their team didn’t just optimize our listings — they reimagined how we showed up on Amazon. The new images and A+ content made a huge impact. Our conversion rate jumped by 18% in the first month.
Thomas, Director — Polar Coatings
Our ACoS dropped, our profits grew, and I finally stopped micromanaging. What I loved most? Their focus on profit, not just performance. Our ACoS went from 38% to 22%, and I was able to step back from the daily chaos and focus on scaling.
Kevin, Co-Founder — Stencil Stop
Best decision we’ve made for our Amazon business. If you’re tired of chasing freelancers and fixing mistakes, go with NPL. They bring structure, strategy, and serious performance. We went from $0 to $1M in 97 days.
Zach, CEO — The Uzzle
Three Steps. Twenty-Four Hours.
You send access
2 Minutes - Fill the form below. Grant read-only access to Seller Central advertising, or just send us your search term report and ASIN list. We sign an NDA before anything is shared.
We audit
Twenty-four hours. Our team runs your account against a 7-point framework covering campaign structure, search terms, keyword gaps, listing conversion, and unit economics.
We walk you through it
Thirty minutes. A strategist presents the report on a call, answers your questions, and gives you the roadmap. You leave with a document you can hand to any team, including your current one.
This Audit Is Built For:
- US-based Amazon brands doing $50K–$500K per month
- Founder-led operations where ad spend is real money, not a line item
- Sellers running PPC in-house or with an agency they're no longer confident in
- Brands with at least 90 days of advertising history to analyze
Under $50K/month? We still run the audit at a flat $750. Same framework, same report, same call.
We're Operators, Not Marketers
NextGen Profit Lab is a US-registered agency built around one thing: Amazon P&L. Six years of managing marketplace growth, a team of seven, and a background in operational planning where every decision had to survive a numbers review.
We approach an ad account the way you’d approach a budget — incrementality first, contribution margin second, vanity revenue last. That’s why the audit covers your unit economics and not just your ACoS.
US-registered LLC
Contracts, invoicing, and accountability under US law
Dedicated strategist
One point of contact, not a ticket queue
NDA standard
Signed before we touch your data
You keep everything
Your account, your data, your report
Questions You're Probably Asking
Free for brands doing $50K+ per month on Amazon. The audit is how we demonstrate competence instead of claiming it. Take the report and implement it yourself if you want — a meaningful share of people do, and some come back six months later.
No. Read-only advertising access makes the audit deeper and faster, but you can send your bulk search term report and ASIN list instead and we’ll work from that.
We sign a mutual NDA before receiving anything. Access is read-only. We never make changes to your account during an audit.
The call is a walkthrough of your report. If you ask about working together, we’ll answer. If you don’t, we won’t bring it up.
Report delivered within 24 hours of receiving access. Call scheduled at your convenience after that.
That’s often the best reason to do it. A second set of eyes on campaign structure and wasted spend either confirms your agency is doing good work — useful — or surfaces something they’ve missed. Either outcome is worth 30 minutes.
PPC management starts at $2,499 per month. Full-service engagements covering listings and creative start at $3,499. We’ll walk through scope and pricing on the call only if you raise it.
The audit is $750 flat. Same framework, same depth, same call.
Find Out Where Your Margin Is Going
Free audit for brands doing $50K+/month. Report in 24 hours.
No credit card. No contract. NDA signed before we access anything.
NextGen Profit Lab LLC
5900 Balcones Drive STE 11154, Austin, TX 78731 USA
contact@nextgenprofitlab.com · +1 672 910 4708
